Outdoor clothing, footwear and equipment brand Berghaus has signed a new distribution agreement in Taiwan with the Eccezione Company.  Berghaus is one of the world’s longest established and most successful specialist outdoor companies and has experienced significant growth in Asia during the last two years.  

The new three year agreement will lead to Berghaus products being sold through Hilltop, Eccezione’s outdoor and travel chain of stores, and distributed to other specialist outdoor retailers in Taiwan.  Eccezione will introduce Berghaus branded areas into Hilltop and will also develop a shop-in-shop programme for Taiwan and open a flagship store.

Berghaus was founded in the United Kingdom in 1966 and has grown into one of the most respected performance outdoor brands in the world.  In recent years, the company has embarked on a sustained international development programme, with a particular emphasis on the Asia Pacific market.  Berghaus now has established operations in Korea, Japan, Hong Kong and last month saw the brand’s official launch in China.  In addition, the Berghaus Asia headquarters were opened in 2008, and 30 staff are employed there, led by Mike Lockett, Berghaus vice president, Asia Pacific.

Eccezione was founded in 1984 by the Fang family and has grown from a two person operation into Taiwan’s leading specialist outdoor and travel company.  With headquarters in Taipei, the firm now runs 43 retail outlets under the Hilltop name and works with an extensive portfolio of prestigious outdoor brands.

Richard Cotter, Berghaus brand president, comments:
“I am delighted that Berghaus will be working with Eccezione in Taiwan.  This is an important market for the brand in Asia and it is essential for us to have a partner who understands our requirements and can build sustained growth.  Eccezione’s Hilltop stores will help to better establish Berghaus in Taiwan, and will provide a great platform for the wholesale arm of the business, by raising the brand’s profile and generating increased interest and demand from the general public.”

Vivien Lee, founder from Eccezione, adds:
“Everyone at Eccezione is very excited about the opportunity to work with Berghaus.  It is a brand that has great heritage and is well regarded around the world, and I am sure that we will deliver a successful business here in Taiwan.  Berghaus will complement the other leading brands that we represent and sell through Hilltop, and will allow us to offer other retailers authentic performance outdoor products of great quality and value.  The outdoor market in Taiwan is enjoying sustained growth and Berghaus will both benefit from that and enhance it.”

Notes for Editors

1. About Berghaus:
   In 1966 two keen climbers/mountaineers, Peter Lockey and Gordon Davison, from North East England open the first specialist outdoor retail store. Berghaus is born.
   
   Berghaus has developed truly exceptional products and technologies such as the Cyclops rucsac, Yeti gaiter, Nitro rucsac, Bioflex rucsac back system and Storm hiking boot as well as being the first European brand to use GORE-TEX® fabric in its products. This continual innovation was recognised in 2006 when Berghaus was a winner of the prestigious Queen’s Award.
   
   Throughout its history Berghaus has been associated with some of the greatest outdoor athletes who have input into product design by taking Berghaus gear to the most inhospitable environments in the world.
   The current Berghaus athlete line includes: Sir Chris Bonington, Leo Houlding, Anniken Binz, Rob Jarman, Leah Crane, Karen Darke and Mick Fowler.
   
   For over 40 years, Berghaus has been pushing the boundaries of innovation and design to develop the best outdoor clothing, rucsacs and footwear on the market.
   
   By developing products that are grounded in performance, Berghaus has gained a cast-iron reputation among outdoor enthusiasts - from hill walkers to high altitude mountaineers - who have grown to trust that Berghaus products work. That's something that we never let ourselves forget.
   
   Berghaus is the outdoor brand you can trust to take you anywhere.
2. Media contact:
   Chris Fang
   Eccezione Enterprise Co.,
   Chris@eccezion.com
   Tel:886-2-2536-8189
   FAX:886-2-2536-8050

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